Join the Curly Revolution

A curl-defining system for “us”. Europe, Africa, Asia, America…we not only come from everywhere, but we are going everywhere. The world is becoming more and more diverse, and we celebrate that.

Be a proud part of our multicultural movement…”MIXED CHICKS” your curls! Whatever your curl pattern is, it works on curly, wavy or tightly curled hair and it also works on weaves. Frizz need not be a problem anymore, nourish your hair and be proud to display your gorgeous curls in all their bouncy glory!

You will love the way these non-sticky, lightweight curly hair products leave your hair inviting to touch as they define and lock moisture into every curl.

The original capsule adult range has had valuable product additions in recent years such as the replenishing oil, morning after foam, a new affordable styling range as well as accessories like no breakage hairbands!

Not just for the adults in the world, the next generation of kids are proving to be the most multicultural yet! Mixed Chicks have a kids range of 4 core products for the mini-me’s in your life. With amazing fragrances and a tear free, sulfate free shampoo, you know your little ones are getting the best products to eliminate what can be a painful process for parents when washing and styling their curly haired princes and princesses!

Below is the unfolding story of just two of the many millions of “mixed chicks”:

Wendi Levy and Kim Etheredge – Co- Founders of Mixed Chicks

For years, multi-cultural people with hard to manage hair traveled from store to store, trying to blend products in a hopeless attempt to tame their locks. Wendi LEVY and Kim ETHEREDGE, two “mixed chicks”, created a product line because they needed it.

Then, something happened…friends and family started encouraging them to package it, and soon they had a full blown business running out of the garage. After a little door to door hustling, a few celebrity endorsements, and a ton of online customer support, MIXED CHICKS have successfully been bringing their products to the world since 2004.

Kim Etheredge

“I grew up in Los Angeles, entertainment capital of the world. Sun, water, fun, convertibles…this is a beautiful place, but it is hard on hair. Participating in all of these everyday activities was a privilege, but try blow-drying your hair to style — now that was a nuisance, not to mention bad for my hair. In a place obsessed with looks, my life was hell. My hair is naturally curly, but I never would wear it out because I had to use too many products to get the look. I had to search from one end of the store to the other to concoct a combination for my “unruly hair.” That was not only a pain, but expensive too! Lucky for me I met Wendi.”

Wendi Levy

“I have tightly curled hair on one side of the family tree and straight, limp hair on the other. Growing up on the east coast, there were black neighborhoods, white neighborhoods, a Puerto Rican neighborhood… everything was segregated. Even the stores were segregated: black section, white section; no in between. When Kim and I met we were laughing about our common problem. The idea of making our own product seemed silly at first, but two years later, MIXED CHICKS was on the map.”

Mixed Chicks UK Distributor

In 2011, after the products had sporadically been available in the UK, Hair & Beauty FX Ltd became the distributor of Mixed Chicks and the company got straight to work on launching the brand officially in the UK and building the brand!

Hair & Beauty FX have attended trade shows with Mixed Chicks, advertised in magazines and on billboards, had a London launch party, featured in the press heavily and haven’t been short of a celeb or two announcing their support for the brand!

With American and UK sweethearts like Halle Berry and Alesha Dixon as celeb lovers of Mixed Chicks, the brand is firmly on the map and will be a necessity in people’s bathrooms for years to come. Since becoming the supplier of Mixed Chicks to the trade, Hair and Beauty FX have opened accounts with retail stores, salons and online retailers. See below to find out where you can order the product online or visit a local store.

UK Stockists of Mixed Chicks

Stockists of Mixed Chicks can receive support from the brand with free samples, brochures, posters and floor stands. There is no need to place a large opening order to open an account and no obligation to hold lots of stock.

If you are interested in becoming a stockist for Mixed Chicks, please send us an enquiry to:

All new stockists get added to a store locator so consumers can find who sells Mixed Chicks at the click of a button!