About Hair & Beauty FX

Who we are

Established in London in 2008, Hair & Beauty FX Ltd (HBFX) is the UK distributor for premium hair and beauty products such as Mixed Chicks, Australian Bodycare, Kerame, Macadamia Oil, Aloe Clear and Manic Panic. We are the sales and distribution arm of our business group which comprises hair and beauty salons, wholesale and retail outlets. We pride ourselves on working with brands we believe in and that service the market needs.

Our mission

To share our knowledge of a meaningful and responsible business. We are constantly searching for and acquiring new brands and technologies that share our values and ethics, to compliment and add value to our existing and potential customers.

Some of the Brands We Work With

Mixed Chicks

Join The Curly Revolution, a curl-defining system for “us”. Europe, Africa, Asia, America…we not only come from everywhere, but we are going everywhere.

Australian Bodycare

Australian Bodycare has been a brand leader in Tea Tree Oil products since 1992. Originally introduced to the professional salon and spa market we have since developed products available for home use….

Macadamia Professional

Macadamia Professional offers salon-quality hair care, treatment and styling products that address the unique moisture level and styling needs of every woman.

Manic Panic

Manic Panic Semi-Permanent Hair Colour  uses vegan friendly ingredients and contains no harmful chemicals. It also conditions and adds moisture to hair, acting as filler. Its unique formula…

“If you see something beautiful in someone, speak it.”

Ruthie Lindsey

Why Work With Us


20 years and counting.

With our expertise in the hair and beauty business over the past 20 years between retail, wholesale and distribution, we know what works for businesses and what the consumers want. We only work with brands we believe in and we know can sell and would for everyone.


Tailored strategic solutions.

We participate in selected national exhibitions every year to complement our existing route to market. Mail outs, email, training, advertising in both consumer and trade press, prospecting and word of mouth are ongoing.


Second to none.

We have a sales team comprising of 6 consultants, 3 of whom are field based and three, telephone based. We also draw on the expertise of our hairdressers and beauty therapists. Therefore the sales and distribution of our brands to hair salons, beauty salons, pharmacies and retailers is second to none.


We are proud to be customers of Hair and Beauty FX for around 4 years. During this time they have always been super quick on delivery which helps us to maintain our high levels of customer service. Always professional and great at keeping us informed of the latest new products and innovations from the Tweezerman range. We can’t think ever of any issue we have had with either Tweezerman products or Hair and Beauty FX! One of our top brands and suppliers!

Andrew Simmons – Owner, Beflattered

We at the Pharmacy at Mayfair love the Tweezerman brand. By being a stockist of this brand for over ten years we have been able to supply our customers with a high quality range of beauty tools that we can recommend with confidence. Cara at Hair and Beauty FX LTD has been excellent throughout ensuring that we stock the right range for our customers and making sure we are aware of any new products that are available to us.

Kalpesh Pancholi – Owner, The Pharmacy at Mayfair

Australian Bodycare Tea Tree products are best sellers for us. We have been using their Tea Tree Cream Wax for over 20 years and still ordering it!!
H&B FX are very efficient and reliable suppliers, highly recommend them.

Diane Mulrey – Owner, Total Beauty Salon

Our company have been ordering from Hair & Beauty FX for a number of years and we always find them to be professional, helpful and a pleasure to deal with. Orders are always shipped quickly and well packaged. No hesitation in recommending them.

Sandra, Owner – Cosmetic Company Outlet

“The beauty of a woman must be seen from in her eyes,
because that is the doorway to her heart, the place where love resides.”

Audrey Hepburn